Diabetes Association 'wins' with the Best Dressed Chicken Road Race

Sunday, July 01, 2018

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CONTINUING its now four-year relationship with the Diabetes Association of Jamaica, Jamaica Broilers Group will use funds garnered from this year's Everyone's A Winner with Best Dressed Chicken (BDC) 5K/10K Road Race, held at Hope Gardens in Kingston, to finance a cause of the association's choosing.

Earlier this month, a team from BDC handed over a new dialysis machine to the association which was purchased using money raised from last year's race, a release said recently.

In addition to helping to expand access to treatment for the association's clients, the company says the partnership provides a unique platform to promote a message of good health and nutrition, especially considering the prevalence of the disease among children has increased in recent years.

“When we first came on board with Running Events to do the run, we wanted to find an organisation that focused on an issue that was significant for Jamaica. Our research led us to the Diabetes Association of Jamaica as diabetes is a growing concern in Jamaica, especially as it relates to our children. We felt it was important to support their efforts, so we reached out to the DAJ and since then we have basically adopted the cause,” explained Lorraine Kemble, brand manager, The Best Dressed Chicken.

Now in its 60th year of operation, Jamaica Broilers Group, which is marking the milestone with the theme “60 Together”, also brought out its largest contingent of staff and their families to this year's staging of the race.

The 112 strong were among the more than 2,500 people that showed up for races such as the 10K, 5K, stroller category, and a new 1K race for children under-10 — designed to include all members of the family.

Given that the event was staged on Father's Day, BDC sought to make it even more memorable by hosting fathers and their families at the 2018 renewal of its post-race brunch.

Chef Andre Sewell of Two Eighteen Gourmet had the task of satisfying the post-race appetites of the hundreds of participants with his four-cheese smoked sausage French toast rolls, sweet corn and chicken frank fritters and ripe plantain croquettes. Betco Premier partnered to serve up the bubbly with its Freixenet Blanc de Blanc, which was used to make mimosas for the fathers. Rituals Coffee House also got a piece of the action serving up an assortment of flavour-packed offerings such as chicken ham paninis, smoked sausage hotdogs, and chicken ham wraps.

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