Food

Best New Product 2018 Nominee: Rainforest Seafoods Limited (Part1)

Counting Down To The 20th Staging Of The Jamaica Observer Table Talk Food Awards Thursday, May 31, 2018

Thursday, April 12, 2018



Rainforest Seafoods developed the Home Chef line of products because... Rainforest Seafoods is always looking to bring innovation to our industry and to share new, exciting products with our customers that either help make their lives easier, more delicious or both! It is in this spirit that we developed a new line of Home Chef meals. Home Chef combines bold Caribbean flavours, easy preparation methods and gives our customers the ability to prepare all-natural, healthy and delicious seafood meals with ease.

 

Our major challenge is... consistency in sourcing seasoning raw material. Our seasonings are all-natural local ingredients, and consistency in sourcing can be a challenge from time to time.

 

 

Rainforest Seafoods Home Chef became available to the public in... January 2018.

 

Rainforest Seafoods Home Chef is available... at major supermarkets islandwide.

 

The response to Rainforest Seafoods Home Chef has been... overwhelmingly positive. In fact, the feedback is we need additional flavours paired with other types of seafood.

 

Our core customers are... professionals with limited time outside of work, seafood lovers and busy families. Indeed, much feedback has come from mothers with young families thanking us for making their lives a little easier with these products.

 

Future plans include... Exporting Home Chef throughout the Caribbean and thereafter to the Caribbean diaspora in the United States and the United Kingdom where West Indians yearn for a taste of home.

 

Our first breakthrough came when... we partnered with Walkerswood on this project. They create an array of seasonings that Jamaicans love and trust and so were the ideal partner for a pre-seasoned line of products like Home Chef. Thanks to their partnership we can proudly say that Home Chef is full of flavour and is MSG-free, gluten-free and has no artificial flavours or colours.

 

Jamaicans should support this product because... Home Chef features the bold flavours they know and love. It's easy to prepare. It's affordable and Jamaican-made.

 

Our product is successful because... we took the pre-seasoned/Ready to Cook (RTC) trend popular in supermarkets around the world and made it our own with distinctive Caribbean flavours and the quality seafood products that Rainforest Seafoods is known for. Plus, we are first to market in Jamaica with these types of pre-seasoned seafood meals.

 

If we knew then what we know now... we would have launched with more than two flavour varieties. We are working on just that and hope to introduce other Home Chef products throughout the year.

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