Food

Elle & Vire signs Yendi Phillipps as Brand Ambassador!

Thursday, October 05, 2017

Print this page Email A Friend!


Chas E Ramson Limited, distributors of Elle & Vire, has signed Yendi Phillipps as brand ambassador for Elle & Vire. Phillipps is a Jamaican TV host, model and beauty queen. She was the winner of the 2007 Miss Jamaica World and winner of the 2010 Miss Jamaica Universe and went on to be 1st runner up in the Miss Universe pageant.

Elle & Vire, a line of yogurts, butters and creams, has been distributed by Chas E Ramson Limited since 2005. Elle & Vire was formed in 1945 in Normandy, France, a region renowned worldwide for its rich pastures and quality of milk. Since 1945, Elle & Vire has been using its dairyman's know-how to develop high-quality dairy products for the pleasure of consumers in Jamaica and all over the world.

Kathryn Silvera, advertising and marketing manager for Chas E Ramson Limited, says, “We are so excited about this partnership with Yendi as we feel she is a great fit for the brand. We like to align ourselves with health and wellness and we feel that Yendi portrays those characteristics on a daily basis.” She added “Our association with Yendi will show her creating recipes utilising Elle & Vire products which will be featured on her social media pages as well as our own. These recipes will be very simple, but very delicious meals that will cover a wide range of dishes from entertaining your friends to quick and easy breakfast ideas.”

“I am so happy and grateful to be approached by Chas E Ramson Limited and Elle & Vire for this partnership as I feel that we will be promoting healthy and tasty recipes to the Jamaican public that are simple to make, using the Elle & Vire yogurts, butters and creams. For example, in one recipe we utilise the Elle & Vire plain yogurt instead of mayonnaise when creating a tuna salad recipe. This helps to cut out some of the fat and calories,” said Phillipps.

Fans of Phillipps and Elle & Vire can be on the lookout for these recipes and more starting October 2017, continuing into 2018, on her Facebook or Instagram accounts as well as Chas E Ramson Limited's and Elle & Vire's social media accounts. There are also talks of a few appearances in 2018 that fans will be made aware of at a later date.

ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

Poll

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT