Ammar's gives thumbs up to wet TSO

Business reporter

Sunday, October 08, 2017

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Torrential rain did not prevent many shoppers from enjoying the heavy discounts available during Jamaica Observer Takes Style Out (TSO) on Thursday night, as there was hardly a parking space in sight at the plazas on Constant Spring Road in Kingston.

“It was a good turnout, despite the rain.. we're open rain or shine”, said Michael Ammar, owner of the Ammar's chain of fashion stores.

The Ammar's specials were extensive… “Every single thing in the store was on sale and we had a markdown of up to 75 per cent on a lot (of items),” Ammar said. “People were wondering why we were doing that.”

But he explained that an event like TSO offers a great opportunity.

“The real truth is that we get to clean up the stock, there's nothing wrong with the goods, it's just that we may have one or two left, and we can make space to bring in the new stock for Christmas.”

Ammar's has been operating in Jamaica for 56 years, and Ammar explained that currently the fourth generation is now working hard to take over the business.

When asked how he got involved, he explained that he was one of the initial stores who participated.

“Novia called me and asked me to come on board. It was just after 9/11 and business was very bad, so we said 'yes, we need to do it'. So anything to increase business in cooperation with the Observer we do it… the Cute Baby contest, Black Friday, it is a good partnership we have with the Observer, it always works out well for us, that's why we don't hesitate to jump in,” Ammar said.

“We're always willing to do something new and different, we're always changing,” he added. “We want people to feel comfortable to shop in Jamaica and not have to go to Miami.”

An upside to the rain was the possiblity of more time for shoppers to benefit from discounts, as some store owners expressed the desire to continue the discounted pricing throughout the weekend, so as to give patrons who might have missed out, a chance to benefit from the night's exceptional offers.




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