Cocktails With...Davianne Tucker

Sunday, June 10, 2018

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Wright Image Ltd Brand Manager Davianne Tucker is a millennial on the rise. A University of the West Indies (UWI) graduate, the 25-year-old served as President of the Guild of Students in the 2015-16 academic year. During her studies, she was a member of the Faculty of Social Sciences Honours Society and received awards for outstanding service to the A Z Preston Hall and to the Guild Council.

A native of Brown's Town, St Ann, Tucker has served on several university boards — travelling to Barbados, Trinidad and Tobago and Antigua and Barbuda — and has represented The UWI at the POTUS Barack Obama Town Hall meeting. There, she had discourse with the President concerning Jamaica's IMF Agreement.

At the Café Dolce, and over sips of Banrock Station Pink Moscato Rosé, the former Sagicor Group website administrator reveals more.


What is your favourite sip?

Moët & Chandon Rosé. Its crisp, amber highlights excite my best intentions.


Your victory in the University of the West Indies Guild elections was a surprise to some, but accepted by all. What were the key elements of your successful campaign?

When it comes to convincing people, nothing beats the word-of-mouth. I had many great people — from students to staff members — who truly believed in the vision and brought large groups of voters into the “nexus for change.”

Social media was an intense driver on the journey, as well; that's when I truly realised its power to mobilise masses of people.

My ability to “flex” and connect with different people — gender, faculty, country didn't matter. I wore my heart on my sleeve, I expressed my sincerity for service and advocacy, and thankfully it worked.


In what ways have the lessons you acquired as a student leader aided your transition into the professional world?

They surely made it smoother, to say the least. I had mastered the art of physical presentation — knowing how to dress and act for various occasions and I was able to stand out in an environment of winners. I understood the importance of delivery — setting goals and achieving them. I had engineered a wider perspective from the place of leader and follower that helped me to navigate the nuances of teamwork, critical to every member of the workforce. I was drilled in high performance which is the culture of Sagicor so early days and late nights were exciting for me. Of all the lessons learned, though, the most important was the value of honouring discomfort, a lesson Sagicor also taught me, but in a different way.


You started at the Sagicor Group as an intern and, in just over a year, were promoted twice. Which of your qualities do you think would have been most influential for your superiors when making the decisions which led to your promotion?

Solid work ethic, attention to detail, quick learner, charisma, versatility and ability to manoeuvre various social settings.


You were on the fast track to a successful marketing career at Sagicor. What made you leave?

It was a great space for learning and development, for securing a vast network and engineering a strong, vision-led type of lifestyle. In my short term there, the experience immensely shaped my character personally and professionally but, after a while, I had this urge to test the waters in a different sort of environment. So I did.


You have been with Wright Image for three months. What's your immediate focus?

1. Further development of an interactive Wright Image (WI) website to complement its strong social media presence.

2. Assist in the exponential growth of WI's most premium event — Sundance.

3. Assist in the expansion of WI's brand communication through all its events.


What sparked your interest in marketing?

I was always a social scientist, not by the books but by nature. My interest in the field started with my interest in people - the heart of marketing. But the realisation of that interest in terms of area of study, started with Psychology. In my first year at The UWI — let's call it the tipping point of my student life.

Who/what inspires you and why?

I'm intrinsically motivated so I have a built-in drive to keep pushing, to not give up and to share that with others. But I also understand that I'm not always self-sufficient because real life kicks hard, and so my top sources of inspiration are:

Richard Byles — who for me represents the ultimate manifestation of calm confidence, high performance and unmatched excellence in his field

Maya Angelou — who is a masterful work of fine art to me. She lived, loved and served. That's what I hope to do

Michelle Obama — who is an explosion of strong, feminine energy. She is beauty and brains personified — fabulously complementing her life partner — and is a great mother.

PJ Wright — who is a solid businessman with an eye for detail, great sense of spotting opportunity and seizing it. A creative genius who produces and promotes many of the Caribbean's most entertaining events.


To date, which award, or accomplishment, has been most significant?

Dialoguing with then President of the United States Barack Obama. It was pivotal in my journey as a leader. It boosted my confidence in purpose and my popularity. It was a great opportunity that introduced me to Jamaica as more than just a voice for young people but rather, a representative of the country.


If you could go back to any stage of your life and fix any one thing, what would it be?

I would time-travel back to high school and fix my confidence. I'd encourage myself to be bold, unafraid to separate from the crowd, and to believe in my own voice.


Where would your dream home be and why?

In Portland, because that's where my love now lies. Waking up to that kind of natural grandeur everyday? Priceless lifestyle.


What fuels your drive for advocacy?

It's fuelled by accomplishing justice or at least peace of mind for someone who's been wronged; by the opportunity to be a part of the solution rather than the problem; also, feeling a sense of fulfilment after raising awareness or starting a conversation about something not often discussed.


Which of your advocacy campaigns has been most fulfilling?

I'd say working with The UWI administration on providing sustainable water supply to the campus.

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