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Sunshine Cereals continues sponsorship of NJ Intermediate League

Wednesday, May 16, 2018

The Sunshine Cereals Intermediate Netball competition put on by Netball Jamaica got under way last Saturday at the Leila Robinson Courts with a number of games being played.

This is the fourth year that Sunshine Cereals are serving as title sponsors of a competition that serves as an important bridge for netball players throughout the country.

Sunshine Cereals Brand Manager Keisha Prince reiterated the commitment of her company to the development of the most popular “female sport” in the country.

“Netball Jamaica continues to make a positive impact on the sports industry in Jamaica, and with this sponsorship Sunshine Cereals is devoted to continue sponsoring Netball Jamaica for the development and growth of the sport.”

The competition will run for approximately six weeks with games being played on Mondays, Wednesdays and Saturdays. Prince is happy with the partnership between Sunshine Cereals and Netball Jamaica.

“Sunshine Cereals is not only happy to be partnering with Netball Jamaica on this wonderful project but we are, more importantly, feeling extremely proud of the fact that we are able to support this platform and have been doing so for the past three years, this year being our fourth.”

Prince also took time out to congratulate the Sunshine Girls who were bronze medal winners at the recently concluded Commonwealth Games.

“I wish the players, officials, coaches and administrators every success in this competition. I also want to take this opportunity to congratulate the Sunshine Girls on their recent bronze medal achievement at the Commonwealth Games, on the Gold Coast in Australia. We are a proud sponsor, we love the sport and we will continue to support Netball Jamaica. We believe in starting from the grass-roots so that the girls can be moulded into great players and showcase their skills on the international stage.”

President of Netball Jamaica Dr Paula Daley-Morris indicated where on the netball 'ladder' that this competition falls and the importance of it.

“Sunshine Cereals is now in their third year of sponsorship of our intermediate league. This is the league that sits in between the Junior and the Senior leagues and out of it we have had a number of Under-21 players, we have had players from the Under-16 emerging from it, so it is a very good training tool for Netball Jamaica to provide these young ladies with an opportunity to develop their skills.”

Daley-Morris also spoke to the enormous social impact that the competition has on the lives of young women in the country and thanked the title sponsors for their continued commitment to the association.

“More so, we are keeping a lot of young girls out of trouble and off the streets. That is the most significant contribution that netball does in Jamaica and so we continue to do this and we encourage corporate Jamaica to come onboard and help us because we are doing a national service. Sunshine Cereals must be commended for their investment in the future of Jamaica through these young ladies and we are very grateful for everything that they have done so far.”

The continued success of the Sunshine Girls on the world stage will no doubt continue to inspire many young ladies to play in these developmental leagues put on by Netball Jamaica.

— Dwayne Richards