SOUL Electronics teams with Bolt for ‘Run-Free’ headphones

Thursday, January 10, 2013

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KINGSTON, Jamaica - SOUL Electronics, a pro and consumer audio manufacturing outfit, has teamed up with Olympic gold medal winner, Usain Bolt, to develop customisable headphones.
Www.tweaktown.com, a technology website based in North America, reports that Bolt became the inspiration behind the limited edition Run-Free headphones by offering his input and advice into what would make the ideal audio solution for athletes, especially runners.
Lan Kennedy-Davis, CEO of SOUL Electronics USA said, "Bolt was our inspiration for the Run-Free headphones. The 'fastest man on earth' needs headphones that are lightweight, yet durable and sweat resistant, with excellent sound quality. Runners sweat from either their body or their head. In Bolt's case- he sweats from the head. So, we developed a headphone that would be sweat resistant and never short out". 
"The Run-Free definitely gives the athlete the freedom and confidence to stay active without worrying about ruining their headphones".
The Run-Free design features flexible ear hooks that can be customised to fit all ear shapes and sizes, thus eliminating the hassle of ear-buds falling out during movement and strenuous activity.
The article said the Run-Free retails for US$199.95and provides advanced driver and circuitry design ensure superb bass, clear mid-range and highs to create high precision audio balance. 

It’s offered in black and black/green as a tribute to Bolt's home, Jamaica and is available at SOUL Electronics' online store as well as Best Buy, Amazon.com.

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