Food

366 days of Jamaican goodness

Thursday, March 08, 2012    

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Enjoy Jamaican fruitcake all year round, if you wish, thanks to the Annilu Jamaica Fruit Cake Mix and Annilu Soaked Fruits. The fruitcake mix was introduced to the market in December 2009 with the purpose of making available to Jamaicans at home and in the Diaspora one of their favourite Christmas delights. "Annilu Jamaican Fruit Cake Mix makes it easy, convenient and economical for Jamaicans to bake their traditional Jamaican Christmas fruitcake without the hassle of soaking fruits and setting aside a whole day for baking. Just add three eggs and a stick of butter, mix it in for three minutes and bake for one hour," shared Ann-Marie Smith —food chemist and co-founder of Annilu.

Although the Annilu Jamaican Fruit Cake mix — nominated for the Observer Food Awards' Best New Food item in 2010 — was developed as a Christmas fruitcake, because of its convenience, this Christmas favourite can now be used all year round, even for special occasions such as weddings. What's more, the product is perfect for anyone who wants to bake their own authentic Jamaican fruitcake from scratch. For those who did not have the time to soak fruits, the three-month-old Annilu Soaked Fruits — a combination of wine, chopped raisins, prunes, mixed peel, and rum — was developed to make the baking process more convenient. Just add the pre-measured soaked fruits to your mix.

Distributed by Frozen Delights Limited, the fruitcake mix — a combination of soaked fruits, flour, jam, browning, vanilla, baking powder, lemon flavour and preservative — makes a 2lb cake. It retails for approximately $700, and carries a shelf life of 18 months. The Annilu Soaked Fruits is attractively priced at $189, with a shelf life of 24 months. Both products are available in most leading supermarkets islandwide and also at the Norman Manley airport.

"The dream is to make Annilu the answer to the busy homemaker at home and abroad, who wants an authentic Jamaican dessert that is convenient, economical, yet easy to make," explained Luciene Morrison — Annilu's financial controller and co-founder. Interestingly, 30 per cent of the sales are exported to Jamaicans living in the Diaspora, mainly in the US — Tri State area, Atlanta and Florida.

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