Play telecoms providers

Friday, January 20, 2012

Dear Editor,

Decisions made under intense emotions are never the best. They usually reflect the moment that inspired them and not the broader picture in which they fit. Consequently, these decisions often become unfavourable and extremely strenuous to maintain. Whenever it gets to this point, it is only common sense that these decisions be evaluated with a view to optimising outcomes for the decision maker.

Jesus Christ was the most radical teacher. Wherever He saw wisdom he affirmed it - even in a dishonest servant, who sought to secure his future by seeking favour with his master's debtors when he realised that he was about to be ousted from his position. Jesus also pointed to a child as a model that must be emulated if one is to become a part of His kingdom. Among the many attributes of children is the fact that given the opportunity, they will naturally exploit any variance between parents in order to get their way.

As we evaluate the telecommunications industry in Jamaica, we do not see much of this wisdom being borne out in the average Jamaican consumer. The reality is that we see a major provider playing that role of the wise child who is exploiting the hate affair between Jamaicans and another provider. I don't know about you, but something is wrong with this picture to me. Parents are the "providers", and consumers are the "children". For a child, a favourite parent depends on the specific situation being faced and which one will provide greatest mileage. When it becomes necessary, they will switch.

When are Jamaican consumers going to wake up and realise that it is not in their favour to indulge this hate affair, which takes away their ability to exploit the market to their advantage? In our arrogance we are surely creating a vicious cycle, because we are heading right back to square one.

Let's not be emotional about this. We need telecommunication services at the best possible rates. There are multiple providers available. Play them.

Charles Evans

Corporate Communications

Northern Caribbean University

Mandeville, Manchester

charles.evans@ncu.edu.jm