Latest News

Tourism ministry crafting destination assurance policy and strategy

Monday, June 18, 2018

Print this page Email A Friend!


ST JAMES, Jamaica (JIS) — The Ministry of Tourism is developing a destination assurance policy and strategy that will ensure that the tourism product remains first class and that the country can maintain its competitive advantage in the global marketplace.

“We cannot allow any threat or challenge to interfere with this product [because tourism] is the only sector in Jamaica that has grown consistently for the past 30 years,” said Senior Director for Technical Services in the Ministry, David Dobson.

“The idea is that once a visitor books a vacation to Jamaica, they can be confident from the moment of arrival until their departure [of] a comfortable, safe and fulfilling visitor experience,” he pointed out.

Dobson was addressing tourism and health stakeholders at a workshop on the Regional Tourism and Health Programme at the RIU Montego Bay Hotel last Friday.

The ministry, last year, launched the Destination Assurance Council, which will work to ensure that the quality, standards and integrity of the tourism product are maintained.

Among its many functions, the council will identify the needs of the tourism industry, monitor the progress of the developmental efforts made by key stakeholders in the resort areas, and ensure that operators are licensed.

The Regional Tourism Health Programme aims to enhance the health and well-being of visitors and locals, thereby improving the quality, competitiveness, reputation, profitability, and sustainability of Caribbean tourism.

Dobson informed that since the launch of the programme in July 2017, “we have developed this web-based real-time tourism health information monitoring and response system, [and] we have established regional guidelines for harmonised responses to tourism public health threats”.

In addition, extensive capacity-building in food safety and environmental sanitation have been executed and public-private partnerships have been initiated.

He noted that for these strategies to be successful, the full participation of all sector players will be necessary.

“If we are to do this, all tourism entities must be aware of this, and they are all encouraged to conform to the guiding principles pertaining to visitor safety, and that includes food safety,” Dobson said, adding that the Government is committed to the programme.

The Regional Tourism and Health Programme was developed through support from the World Bank and is being executed by the Caribbean Public Health Agency (CARPHA) in collaboration with the Caribbean Tourism Organization (CTO), the Caribbean Hotel and Tourism Association (CHTA) and member countries.

ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

Poll

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT