Tourism minister to re-engage Japanese market

Wednesday, September 19, 2018

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KINGSTON, Jamaica — Tourism Minister Edmund Bartlett departed the island yesterday, to attend the Tourism Expo Japan 2018 and VISIT JAPAN Travel & MICE Mart 2018, taking place in Tokyo from September 20 – 23.

According to a release from his ministry, the trip is being organised as part its efforts to re-engage the Japanese market, on a more sustained basis and grow visitor traffic to Jamaica.

“Two decades ago, Jamaica received upwards of 20,000 Japanese visitors per annum but that has since declined to roughly 2,000 per annum, due in part to a long economic slowdown in Japan and other factors.

“Outbound connections that Jamaica has with Delta, through Naruto, is significant. Delta has a number of rotations through Atlanta and they fly directly into Tokyo. That connection will help to re-engage this market,” the minister was quoted as saying in the release.

Bartlett noted that “with the world's fourth largest economy offering up 17 million overseas travellers each every year, we want to take the opportunity to promote Jamaica as a premier vacation option for the Japanese traveller.”

Tourism Expo Japan is a premier event for travel brands serious about capturing a share of the lucrative Japanese outbound market. It is one of the largest travel events in the world and provides opportunities for travel professionals from over 130 countries to exchange travel information and conduct effective business meetings, while inspiring consumers through the power of travel, the release said.

The Japan Travel and Tourism Association, Japan Association of Travel Agents and the Japan National Tourism Organisation are organising the event, under the theme, 'Managing Sustainable Tourism for Community Development.'

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