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J'can pop-up shop to be hosted in Broadway, NY

Wednesday, September 13, 2017

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KINGSTON, Jamaica — The Jamaica Tourist Board is inviting New Yorkers to experience the sights, sounds and tastes of Jamaica through the colourful and interactive 'Feel the Vibe' pop-up shop that will be held in the Soho neighbourhood of Manhattan, New York.

According to US media reports today, the pop up shop will run from September 21 to September 24 at shop 393 Broadway, which will be transformed into an island paradise, complete with a beach area to lounge.

Jamaica's Interim Director of Tourism Donnie Dawson said that the Jamaican pop-up shop will allow guests to feel the vibe of the island and fall in love with the destination before booking their vacation.

“We hope that at this interactive experience, New Yorkers can get a taste of what Jamaica has to offer through it its food, music, style and beauty,” Dawson added.

Throughout the four-day period, Jamaica will be offering giveaways every day including dinners at Miss Lily's, the celebrated Jamaican restaurant located in downtown Manhattan; Jamaica-themed gift baskets, and the grand prize of a trip to Jamaica for two.

An interactive experience is planned each day: Grace Foods Chef Ambassador will offer lunch-time cooking demonstrations; Golden Krust patties will be available each afternoon along with Grace Coconut Water and Juices during the Jamaica Patty Hour; each evening a fashion show set to music from Irie Jam Radio DJs will help transport visitors to Jamaica.

The shop will be opened from 12:00 pm to 8:00 pm every day.

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