Lasco collects close to 60,000 PLASTIC BOTTLES at Pink Run

Wednesday, November 14, 2018

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LASCO Manufacturing, one of the country's leading producers of plastic bottles for its lines of domestically produced beverages, has reported that it reaped some 58,700 plastic bottles for recycling from this year's ICWI/Reach to Recovery Pink Run.

The bottles, the equivalent of over 2,300 lbs, were collected along the race route and at Emanciption Park.

According to Lyshon Davis, brand manager for LASCO iCool and iDrade, hydration partners for the run, the inititative was more than a passion project.

“LASCO has over six years of engaging at the primary and prep school level in environmental awareness, education, best practices and recycling through the LASCO REAP initiative. If we can educate kids and get them on board, we can make the same effort with older children and adults. We simply have to provide the resources. We brought in bins repurposed from our factory, provided trained volunteers and partnered with the Recycling Partners of Jamaica for additional team members and collection.”

“We simply wanted to ensure environmental best practices and solutions were enacted and made available for attendees and to hopefully inspire everyone to rethink what they throw in the garbage and to make recycling an everyday practice,” he told the Jamaica Observer.

Samantha Samuda, chairperson for the ICWI/Reach to Recovery Pink Run was proud of the recycling efforts executed for the fourth staging of the event.

“We're very happy that LASCO has decided to take on the recycling. One of the things that we have always said that we wanted to do when we put on the run this year was to ensure that we were environmentally aware. We know that there was a lot of water drunk today and we wanted to ensure that we were keeping pace with what the environment here in Jamaica and the world needs – to try and be plastic free.”

Carolind Graham, chairperson of Jamaica Reach to Recovery had similar views.

“First, I need to tell LASCO thanks for the rehydration because once you have done a 5K, you really need the water and the iDrade. Now, in terms of recycling, there is excellent conversation happening about its potential impact as well as the whole issue of global warming and the problems that we have. So it really is a wonderful thing that LASCO is taking action by collecting their bottles and those brought to the event for recycling.”

The 2018 ICWI/Reach to Recovery Pink Run was on Sunday, October 28, 2018. The fourth staging of the event had a record participation of over 5,000 registrants, with the proceeds going to Jamaica Reach to Recovery, a volunteer group of breast cancer survivors affiliated with Jamaica Cancer Society.

The voulnteer group provides emotional, psychological and financial support as well as information and counselling to breast cancer survivors and by extension, their family and friends.

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