UK High Commission launches song contest

Saturday, February 17, 2018

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AS part of its UK Jamaica Trade Fair, the British High Commission has launched a talent competition inviting Jamaicans at home to enter its 'Songs of the UK ' in JA contest.

The competition was announced by Asif Ahmad, British High Commissioner to Jamaica and the Bahamas, at the press briefing at the British High Commission on Trafalgar Road in St Andrew on Monday. It will be one of the trade fair's highlights and is scheduled for the High Commission's grounds on March 3.

“The genesis of this idea to host a UK Jamaica Fair is that we felt it was time that we opened our doors and show you what is behind these high walls, what our ambitions are, and to really connect our countries,” he related.

Ahmad said that the competition will tap into the creativity of the UK, strengthen ties with Jamaica and “bring down the wall” between both countries.

“We will connect the winner to that creativity we talk about in the UK, and who knows, the winner could be the next big artiste coming out of Jamaica,” said the UK diplomat.

Leon Mitchell , chief marketing and sales officer at The Jamaica National Group, who gave an overview of the competition, said that The Jamaica National Group, as one the sponsors, welcomed the opportunity to partner with the British High Commission.

“The UK Jamaica Trade Fair is a timely initiative, and offers opportunities for Jamaican companies to explore existing and potential links with the UK, to engender new training and business opportunities,” he said.

The “Songs of the UK in JA Competition” is open to solo acts and groups of no more than five persons, and perform a song by a UK artiste or group. Entries will be accepted via a video performance, which participants are invited to upload at by February 21.

Subsequently, the panel of judges will select the top five entries, who will perform live at the finals to be held at the UK Jamaica Fair on March 3. At that event, the judges will determine the winner, who will receive a round trip for two to London, England.

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