Promoters pleased with SPF

Observer writer

Wednesday, August 08, 2018

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SPF's diversity was on display for diserning guests during the Independence weekend. It went from the sandy shores at Forever Beach held at Pearly Beach East in St Ann with its signature bonfire last Friday to Chill Jamaica held at Dunn's River Falls the following day.

“We had great support from international and local guests to produce our largest turnout since rebranding the event as Forever Beach, previously Fiction Beach,” David Shirley, chairman of KLE, event promoters, told the Jamaica Observer.

DJ Richie D, promoter of Chill Jamaica, shared similar sentiments.

“It was really good. This year the weather held up, and it's wonderful to see our turnout. We're happy. We didn't have to change our plans or make new ones. What we wanted to execute last year is what we did this year. Everything that we really wanted to put in it we tried our best to do,” he said.

Both events are relatively new to the SPF Weekend line-up, as this is Forever Beach's third year under KLE's stewardship and Chill Jamaica's second staging as part of SPF. Last year, however, the inclement weather affected their staging to varying degrees.

Shirley said two changes were implemented that helped Forever Beach to reach its record highs: a new venue and a new event manager.

“The new venue had ample parking, was secure and close to the North Coast highway exit. We would love to work with UDC to develop the location and provide more entertainment options in St Ann,” he said.

He also praised the new event manager Adam McGraham.

“We have been grooming him for a couple of years now and he's building the brand in the right direction,” Shirley noted.

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