MJW scraps swimsuit segment

By Richard Johnson
Observer senior reporter

Thursday, April 19, 2018

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THERE will be no swimwear segment at the grand coronation show of Miss Jamaica World 2018.

Crown of Beauty Jamaica, new franchise holders of the pageant, made the announcement during its launch at the Knutsford Court Hotel in St Andrew yesterday.

Co-franchise director Weston Haughton said the change is consistent with international pageants.

“One of the changes made this year is the elimination of the swimwear segment at the grand coronation show. This is in keeping with changes already made at the global level.

“Contestants will, however, compete in the Miss Jamaica World Beach Beauty Fast Track event. This year we will see the introduction of the Golden Scissors Award, to be presented to the local designer deemed to have created the best gown, on coronation night. In searching for the new queen, we will be including the wider public in the identification and recruitment process; individuals who identify ladies whom they believe will make an ideal Miss Jamaica World,” said Haughton.

His fellow co-director, Aston Cooke, explained that contestants will be required to compete in swimwear during the Beach Beauty Fast Track competition.

“Just like the other fast-track events, the swimwear segment will not be on the night of the show. We will have them as exercises during the run of the pageant so as to give the girls a chance to have fun and to compete with each other at different levels, but it won't be judged on the night of the coronation,” he added.

In the lead-up to the finals, in addition to the Beach Beauty Fast Track competition, contestants will compete in Miss Jamaica World Model, Talent, Sport and Beauty With A Purpose fast-track events. The winner of each competition is usually a top 10 finalist.

Organisers have also focused on the Miss World mantra of 'Beauty with a Purpose'. They are aiming to attract contestants who contribute positively to their communities and Jamaica.

Haughton said the new queen's charity work and promotion of humanitarian initiatives should help utilise her title to effect outreach programmes.

This year's competition gets under way on July 21 with a private elimination event. There will be a public sashing and presentation of the finalists on July 28. The grand coronation show takes place at the Jamaica Pegasus hotel on September 1. No date has been set for Miss World, which returns to China in December.

At yesterday's launch, there was a special tribute to long-standing franchise holder Mickey Haughton-James for his work in building the Jamaican fitness and beauty industries. He was lauded for producing a plethora of international beauty and fitness champions, including two Miss Worlds — Cindy Breakespeare (1976) and Lisa Hanna (1993).




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