Entertainment

Don Yute's new flavour

BY BRIAN BONITTO
Associate Editor —
Auto & Entertainment
bonittob@jamaicaobserver.com

Monday, November 12, 2018

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AN eight-year break may seem like a lifetime in music circles, but Don Yute is not perturbed. The deejay said he has used that time to tap into a new sound called World Hop.

He will introduce the beat on his upcoming album Pandemonium, which will be released in January by his Golden Child company.

“I wouldn't call it a break from music but really studying the sound, because there is so much new sounds out there. Everybody is using reggae-influenced beats and I had to become familiar with the social media explosion and develop a fresh perspective of my entire career and to wait for the right opportunity to make an unbreakable return to the industry,” he told the Jamaica Observer.

According to Don Yute, the 13-track Pandemonium has production from Israeli producer Adam Ben Lawi, John Dingo out of Florida, Trinidad's Veer Dhaniram, and Jamaica's Flava Unit. Songs include You Dweet, Rockstar, and Zillion Kisses.

“I like to experiment artistically and Benlawi has his finger on the pulse of the world sound — the Mediterranean sound. Benlawi did a mash up mix of Sensi Ride that is doing well in that market in Israel and he is also an artiste. I met him through Facebook when he did a cover of my Living in A Dream' song from Playground rhythm which sold several thousand copies in Israel,” said the Florida-based Don Yute.

He is optimistic World Hop will connect with listeners.

“There are genres coming out everyday... My new flavour will definitely connect with this generation, past generations, and future generations to come... The idea of the Pandemonium album came from listening to music of all generations, for example, Dennis Brown with the lover's rock sound to the 90s classic dancehall which I was a part of, to nowadays electronic and dancehall and pop music... so it's just fresh,” he said.

Don Yute (real name Jason Andrew Williams) got his break with the hit song Loving Excess, a collaboration with singer Wayne Wonder for producer Dave Kelly on the Pepperseed rhythm. He followed up with You Own The Man and It Wouldn't Easy, before migrating to the United States.

Golden Child label has produced songs for acts including Akon, Pitbull, Trina, and Trick Daddy. He worked closely with American producer Jermaine Dupri, dropping the well-received singles Sexiest and Hardcore Wuk.

His last major project was Richer Than Money in 2011.

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