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Video: Art, fashion extend a lifeline

Sunday, July 08, 2018

IT was an evening of art, fashion and wine at the annual charity event, Lifeline — held at Spanish Court Hotel in New Kingston, last Thursday.

The event, hosted by Jamaica Medical Foundation (JMF), is in its fourth staging. The target was to raise $3 million.

“We give for persons who can't afford medical expenses, so in the past we've given it to the dialysis unit at the University hospital, Lupus Foundation, the Kidney Kids, and this time we've giving it to the Kingston Public Hospital and the ICU at the University hospital,” Cedric McDonald, director of JMF, told the Jamaica Observer.

The primary fund-raising method was an art auction, the first section of which was silent. This allowed guests to browse the artwork on sale and make private bids via envelopes. The second part of the auction was live, with the art pieces brought out for bidding.

Artist Phyll Williams was happy to be a part of the proceedings.

“I'm extremely excited because I've never had a chance over all the years to be a part of the actual exhibition and the excitement of an auction. I've only always just given the artwork and been in the background,” she said.

Williams was one of the several local artists who donated their work to the event. She brought six pieces, with the hope that they all would be sold for the cause.

“The fact that this is such a good reason is why we're selling our art,” she added.

The occasion also saw a fashion show, with pieces from Uzuri, Sophia Max Brown and Flirt Boutique among others. Modelling them on stage were celebrities including Sandra Hughes and Dr Sara Lawrence, Miss Jamaica World 2006.

— Rory Daley