A British designer is hoping to make great strides with her made-to-order Jamaica 50 shoes.
Dionne Gooding, who has Jamaican heritage, is the driving force behind the new line. She told Splash that she wanted to pay tribute to Jamaican athletes at this summer's Olympics.
Gooding said the Jamaica 50 shoes took eight months to design before she went public with the product.
"I am very happy with the final result and encouraged by the public's response in London today," she said.
Gooding's creations were paraded through the streets of Brixton, the south London area which is home to a large Jamaican and West Indian community.
The Dionne Gooding brand was established in 2008. While taking footwear courses at the London College of Fashion that she discovered her passion for shoe design.
Gooding's mother is Jamaican. She says she has visited Jamaica several times, the last in 2007.