Rihanna to promote Barbados

Simone Morgan

Tuesday, August 07, 2012

Print this page Email A Friend!

BRIDGETOWN, Barbados — Barbadian pop singer Rihanna has signed a three-year contract with the Barbados Tourist Authority (BTA) to promote the island.

According to BTA chairman Adrian Elcock, production on the promotional campaign is expected to begin soon and will be launched in September, in time for the winter tourist season. Elcock made the announcement Saturday, during the Crop Over press conference at the Hilton Barbados Hotel.

The BTA chairman said that Rihanna is already in Barbados. She will be interviewed by talk show host Oprah Winfrey about her life in Barbados for Winfrey’s television show, Oprah’s Next Chapter.

"Apart from Rihanna, we will also be working closely with other celebrities like Barbadian artiste Shontelle and R&B group Cover Drive in addition to actors Vanessa Williams and Malik Yoba," Elcock said.

He added that the BTA had spent over Barbadian $250,000 promoting the annual Crop Over festival which he said has been a major success.




1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy

comments powered by Disqus



Today's Cartoon

Click image to view full size editorial cartoon