Entertainment

Going Digital - A chat with one of dancehall's top producers

By Simone Morgan Observer staff reporter morgans@jamaicaobserver.com

Sunday, December 02, 2012    

Print this page Email A Friend!


OVER the past three decades, Bobby Digital (Bobby Dixon) has grown from studio rookie and engineer to become one of modern reggae's most talented producers.

His credits include some of dancehall's finest moments, among them a series of hits with Grammy-winning deejay Shabba Ranks.

Digital had input in both Shabba's Grammy-winning albums, As Raw as Ever and Extra Naked. He is also the producer behind some of the deejay's hardcore songs like Wicked inna Bed and Just Reality.

He produced Garnet Silk's It's Growing album, Black Woman and Child and Da Real Thing by Sizzla, and Don't Haffi Dread To Be Rasta by Morgan Heritage.

What is his formula for success?

"It is really a spiritual thing as I involve the Almighty in everything that I do. Furthermore, I am not jumpy as it relates to producing an entertainer's work," he told Splash. "It is also about building a connection with the artiste. This is where we get a chance to share ideas and learn about each other's headspace," he added.

"It is really a spiritual thing as I involve the Almighty in everything that I do. Furthermore, I am not jumpy as it relates to producing an entertainer's work," he told Splash. "It is also about building a connection with the artiste. This is where we get a chance to share ideas and learn about each other's headspace," he added.

According to Digital, it has never been just about the money. He said although he maintained a low profile in recent years, he was still active in the music business, assisting young producers and artistes.

"It isn't about the financial compensation but its the feeling of fulfillment when I assist a musician and he/she elevates. It is about bringing out the best in people," he said.

Among Digital's protégés is his son Craig Dixon. The 22-year-old is behind upcoming albums from reggae/dancehall artistes Cali P, Voicemail and Chevaughn.

Comparing productions of the 1980s to the present, Dixon believes contemporary producers are taking too many short cuts.

"Not every one is patient enough to make lasting material that will be still fresh 20 years into the future. Now it is like operating a fast food chain...the music is too disposable," a concerned Digital said.

Yet, he is impressed by some artistes who are recording quality music, such as Assassin, Busy Signal and Romain Virgo.

"I lift my hat off to these entertainers as they are still trying to hold it down," he said.

Digital was born in Waterhouse, a tough inner-city community in St Andrew. The third of five children remembers attending dances in his community and listening to sound systems like Socialist Roots and Tipper Tone during the 1970s.

ADVERTISEMENT

POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT
ADVERTISEMENT

Poll

Have you seen an improvement in the Government’s handling of the chik-V outbreak?
Yes
No


View Results »


ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT