Better Mus’ Come inks distribution deal
LOS Angeles, CA — African-American Film Festival Releasing Movement (AFFRM) on Monday announced the launch of its new label, ARRAY, dedicated to multi-platform distribution of black independent film.
The label's first acquisition is the award-winning drama, Better Mus' Come, the debut feature from writer/director Storm Saulter. ARRAY has acquired all US distribution rights.
The announcement was made by AFFRM founder, Ava DuVernay.
"AFFRM's new label ARRAY is build to serve the tremendous burst of black cinematic talent across the globe, film-makers who are embracing new technologies to tell their stories by any means necessary. The goal is to expand the brand cultivated over our first four theatrical releases by reaching new audiences via both digital and traditional platforms," said DuVernay. "Storm's work on Better Mus' Come as director, writer and cinematographer is wildly impressive, incredibly important and deserves to be seen by as many film-lovers as possible. We're proud that his gem will launch ARRAY."
Better Mus' Come is a love story unfolding at one of the most violent moments in Jamaican history, when rival gangs were enlisted by warring political factions to disrupt the democratic process — and bloodshed was unleashed on the streets.
Winner of Best Feature Awards at Trinidad & Tobago Film Festival and Bahamas Int'l Film Festival, Best Director Award at Pan-African Film Festival and Best Actor Award at American Black Film Festival, the film has screened at Toronto International Film Festival, Film Society of Lincoln Center and British Film Institute. The producer is Paul Bucknor, with executive producers Joshua Bratter and Samantha Bratter.