IT Took roots singer Pucka Kayuba three years to complete World Chaos, his fourth album. Promoting it, the hardest part of his job, has just begun.
Pucka (real name Barry Liston) is used to the flat-foot hustling journeyman musicians must do to get their product heard. He has been there before, but believes mainstream radio is not receptive to his type of music.
"It's no bed of roses, because it's very costly to record a album then yuh get little airplay. It can be frustrating," he said.
World Chaos is the follow-up to Peace And Love, another message-strong album Pucka released in 2003. His debut album, Impulse, came out in 1994 followed by Mission in 1998.
For World Chaos, Pucka called on some of reggae's top musicians to help him make the breakthrough. They include drummer Sly Dunbar, guitarists Wayne Armond, Dalton Browne, Dwight Pinkney and Winston 'Bo Pee' Bowen and keyboardist Dennis 'Jah D' Fearon.
Like his previous albums, Pucka addresses social and international issues on songs like Justice and Liberty, World Religion and the title track.
"Dem song yah a fi the worl'. Wi jus' hope the radio man dem can have a conscience an' play one or two a dem," he said.
Pucka Kayuba, who is in his early '50s, hails from Annotto Bay in St Mary. Influenced by singers Alton Ellis, Delroy Wilson and Dennis Brown, he began recording in the early 1980s, cutting his first song I Can't Let You Go for Aquarius Records.
Throughout that decade, he continued to record as Barry Liston for various independent producers, but also wrote and produced songs for Bomb Shelter, a group out of Mandeville. He did similar duties for another group, Kasha.
For the past 20 years, Pucka has concentrated on his solo career, staying true to the roots music he grew up on during the 1970s. Recording albums like World Chaos, he said, transcends commercialism.
"It's not all about money. It's a great thing when somebody can listen yuh album years from now an' feel inspired."