Columns

The politicians and the label

Barbara
Gloudon

Friday, July 14, 2017

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Talk the truth…would you like to be a politician; a leader of the people in Jamdown? As one “Mister Man” said to the other, how many fancy cars can you be driven in, with the streets being cleared by sirens, announcing like the passage of a king (or queen)? You don't have to rush to beat the traffic lights. Someone will clear the way for you. “Nutten nuh wrong with that”, the other said, working hard and hoping to climb the new ladder of success.

We sometimes assume that politicians are not people who can feel down and out sometimes. Imagine how many late nights have been spent away from family, campaigning from downtown to up, making effort to fulfil intention to “tek over”; to make life easy for the public (or so they say).

Now, it is being said, “Don't watch how we spent all the money on expensive phone calls, asking the question, how do you want me to communicate? Stop saying that you will be climbing mountain and leave others scrambling at the low land. Some persons can be heard to say: Vote him out because nothing going on now. Opponents can refer to each other as idiots. Well, they must know each other!

The bills can spread far. Some say they never know that charges could reach so high. These are modern times. They no longer beg others to “gie dem a call”. Nobody so kind these days anyway. Try to understand that local phone nuh deh again, phone must roam! New times bring new activity. Let us not be afraid to concentrate on how to settle the bill.

In the arguments for settlement, some will offer to split it…one paying half, some paying the rest, while declaring that “dem” should work together. Even prep school children have their own phone bill. Don't wait 'til the bailiff comes. Even a child is saying it is your fault. How many times since then, you have continued to say that you will settle the bill? It is not just anyone who has debt. Fun and joke aside, we never 'trus' anything from anybody. Who used it must pay for it! There are questions and we are anxious for the answers.

ALL RIGHT NOW….Let us check out another serious matter, notably for the tourism trade. We're talking of the business of creating good Jamaican souvenirs, which need to be properly labelled. We will have to do things the right way now, also. Those who know things, this current business need to be properly done in the marketing of souvenirs and items labelled truthfully: “Made in Jamaica”. What is wrong is when truth seems to evade us. We need honest messages. Visitors should not have to find themselves under the illusion that souvenirs acquired in Jamaica sometimes are not exactly what they are supposed to be. Authorities are expected to keep an eye to see that integrity is maintained.

Some tourists abroad seem to be getting ready to return not only on holiday, but to do business. We must ensure, however, that we do not fail ourselves by being irresponsible. Tourists are not lacking in knowledge. They know how to spend their money sensibly. If they are buying Jamaican goods, souvenirs in particular, then let it be Jamaica from start to finish. If a label is brought into the matter then let it be authentic, not a phony. To short-change clients can destroy trust.

Smart business personnel must always be careful in how to earn a proper label, a symbol of honest work. We're going to get it done, listen, ever heard of Things Jamaica?

Tourism money is not so “nuff and plenty” like one time. Today tourists expect value for their money. Failing to play fair comes with a price.

NEW BOOK…NEW LESSON: Have you heard about a new book with one of the most provocative titles, created by a medical practitioner, a Christian man, a Jamaican-born author? The title: God and President Trump Plus the Rest of us. This is no tweeting; no birds in the tree, but we still hear something, maybe more than ever heard.

Author Dr Patric Rutherford has been living and practising in America. He came back home for a short visit to share his thoughts with “the rest of us”. His thoughts make very interesting reading. If you see the publication anywhere, go after it for a good read.

Barbara Gloudon is a journalist, playwright and commentator. Send responses to editorial@jamaicaobserver.com or gloudonb@yahoo.com

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