Safia Cooper joins Pulse

By Al Edwards

Friday, March 30, 2012

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Safia Cooper, who for years worked for Red Stripe, rising to the position of brand manager, spirits, has left the company which is a subsidiary of drinks giant Diageo and will be joining fashion and entertainment group Pulse headed by her father Kingsley Cooper.


Safia Cooper is credited with doing a very good job at Red Stripe, helping to popularise Smirnoff Ice and Johnnie Walker whisky. She served Red Stripe for some 10 years, holding down a number of key marketing and promotional positions and won an award from Diageo for being one of its top marketers.


In January 2007, Cooper went on secondment to Brazil to act as brand manager for Johnnie Walker Black Label.


"It was a challenge as I didn't speak the language and it was a different culture and environment but it was a very successful venture and one of the most rewarding experiences in my life," she said of the experience.


Now, she has moved on to become director of sales and marketing at Pulse Investments Limited, the company founded by Kingsley Cooper in 1980 which has become the foremost Caribbean fashion and entertainment company today.


It is responsible for the creation and operation of Caribbean Fashion Week, the region's pre-eminent fashion event and has gained a reputation as the Caribbean's leading model agency, producing world renown models such as Lisa Hanna, Naine Willis, Kimberly Mais, Jaunel McKenzie and Orane Barrett.


More recently, Pulse has moved beyond fashion and entertainment and taken a stronger position as a property developer. Last year, Cooper opened the Majestic Sushi and Grill restaurant at Villa Ronai in Stony Hill which has proven a success.


Copper has said that he will continue in the property development vain and will be looking to add shareholder value for stockholders. While looking beyond his core businesses, Cooper has deepened the company's fashion presence in the Caribbean.


For the financial year ended June 30, 2011, Pulse's net income increased by 32 per cent, jumping by $43 million from $131 million in 2010 to $173 million in 2011.


At $361.7 million, revenues increased by 18 per cent, up from $307 million in 2010. Earnings per stock unit increased to 62 cents, up from 47 cents in 2010.


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