VIDEO: Porsche puts on show

Icon makes entry

Associate Editor –
Auto & Entertainment

Friday, May 05, 2017

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THUNDEROUS applause and cheers drowned the bustling sounds of Kingston's commercial district as the ribbon to the Porsche City Centre showroom were sheared last Saturday.It was ATL Automotive's official opening of its latest dealership.

A section of highly traversed Knutsford Boulevard and Barbados Avenue intersection was cordoned off for the inaugural occasion, which had all the trappings: live music, exotic wines, and specially invited guests who were drawn from the business, political, and entertainment fraternities, as well as Porsche's Latin America and Caribbean executives.

Adam Stewart, CEO of ATL Automotive and Sandals Resorts International, was delighted with showroom's moment in the spotlight.

“For us, this an amazing honour. It's amazing that Jamaica has Porsche coming to its shores ... I never thought we would get to this day... The Porsche brand is the undisputed leader in motorsport at the top end and they build cars with DNA that is reminiscent of their legacy,” Stewart told Jamaica Observer's weekly Auto magazine.

“We wanted to do something different. We have this saying that we're deliberately different all the time. We wanted a showroom that wasn't just another building on a piece of land we owned. The building was here on Knutsford Boulevard, in the centre of the financial district in Jamaica. It's a huge signal in our confidence in the country ... We've built an amazing team over the last 10 years, particularly in the automotive group. We've gone from less than 100 staff to almost 400 staff now. They're great people and I believe our job is to serve Jamaica,” he continued.

In addition to Porsche, ATL Automotive is the authorised dealer for Volkswagen, Audi, Honda, BMW, and MINI.

George Wills –– president and managing director of Porsche Latin America Inc, who jetted in for the opening, lauded Stewart and his team for their confidence in the iconic brand.

“Porsche is renowned worldwide for producing the very highest quality sports cars with performance and reliability – a prerequisite. A car equally at home on the road, doing daily chores, or on the racetrack setting the fastest lap times. It is a name we're proud to wear. It is extremely important that when we look for a partner to represent us, they share those same brand values.

“We believe with Adam and his team at ATL we've found the perfect partner. A team that shares our ambition to deliver only the very best level of service and customer satisfaction in everything we do. It is, therefore, a pleasure to be outside the outstanding new Porsche showroom in New Kingston. This opening is another example of how the Porsche brand is developing in Latin America and the Caribbean, and the potential we believe this country has. This new showroom combines the typical Porsche elements that you'll find worldwide, offering the ability to fully personalise your car and make it one of a kind,” Wills told the gathering.

After the ribbons kissed the ground, guests were invited in the six-car showroom to pore over the offerings, including Macan GTS and Cayenne.

Owned by Volkswagen, Porsche is a German automobile manufacturer specialising in high-performance sports cars, SUVs, and sedans. In 2016, Porsche AG reported it far exceeded its 2015 sales record. The Stuttgart-based manufacturer delivered a total of 237,778 vehicles around the world, some six per cent more than the previous record.




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