Enter the Audi

Observer writer

Friday, April 06, 2018

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THE 2018 Audi SQ5 is already a hit among Jamaican consumers. At its launch yesterday at ATL Automotive's Audi Terminal on Oxford Road in New Kingston, it was revealed that 60 per cent of the dealership's stock has already been sold.

“The SQ5 is for the discerning driver who wants a sports car on the weekend or when the open road beckons; a spacious and comfortable SUV for family trips for off-road treks,” Damien Kerr, head of business Audi, told the Jamaica Observer's weekly Auto magazine.

The standard Q5 is already the brand's best-selling vehicle worldwide with 281,850 units delivered. Now available with the historic Audi S badge, the SQ5 adds even more expected performance using a 3-litre turbocharged V6 boasting a power output of 354bhp. This also endows the SQ5 with a constant 368lb/ft of torque from 1,370 rpm to 4,700 rpm. This sprints the SUV to 60mph in 5.4 seconds with a governed top speed of 155 mph. Despite the power figures, it retains efficiency as its fuel consumption of 28 miles per gallon is possible.

The SQ5's ultimate speed doesn't just come from engine power alone, but Audi's mantra Vorsprung Durch Technik, which translates to Advancement through Technology. Matched to the V6 engine is an eight-speed tiptronic transmission featuring a blend of shorter sporty ratios for maximum acceleration down low and longer upper gearing for highway cruising and better fuel consumption. As an S-model Audi's signature Technik — Quattro — is standard. The permanent all-wheel drive system already provides excellent traction, but in the SQ5 it gets a more rear-biased percentage and wheel-selective torque control. The adaptive suspension and electromechanical steering are all calibrated for sporty driving as well.

“Advanced technology has always been at the very heart of the Audi DNA. At Audi progression is the evolution of our technology, but it's also redefining what a vehicle's place can be, entirely,” Kerr explained.

Outside, the SQ5 doesn't shy away from its high-performance nature. Its large grill, S-specific bumper, LED headlights and rear diffuser ensure it can't be mistaken for anything else. Behind the 20-inch wheel package large red brake calipers signal intent, too. However, it hasn't lost any of its practicality. The interior is packed with sporty touches like a flat-bottom steering wheel, and sports seats. Yet, it still contains all the technology and luxury Audis are expected to have.

“The SQ5 is available at only $16.5 million and with ATL Finance offering unbelievable rates of only 7.49 per cent that could be broken down into 96 monthly payments of about US$1,800. Might I also add, that each SQ5 comes with a five-year warranty and service package, and with Audi Advantage, buyers benefit from three years free car rental with entry service, three years 24-hr roadside assistance,” Kerr added.

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