An artful event as MINI family gets together

Friday, October 26, 2018

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ATL Autobahn held their penultimate MINI Art House series for 2018 on October 12 with another fashionable showing that celebrated local creatives in the areas of film, design, and artisanry.

ATL Autobahn is the arm of the ATL Automotive Group responsible for the BMW/MINI brands in Jamaica.

“As this was my first MINI Art House, I loved it. I'm glad to see some of our local artists come out and display their products. Some of them I hadn't heard of, so it was a pleasure to meet all of them as well as our MINI owners who come out to the MINI Art House,” said Melissa Bailey, sales manager for MINI, ATL Autobahn.

Mixed in with the film, fashion, food and crafted accessories, Bailey took the night to unveil the 2019 line of John Cooper Work (JCW) versions of the current MINI models.

“Tonight we featured the John Cooper Works versions of each of our MINI models. John Cooper Works is a performance package for those MINI lovers who want to have fun,” she explained.

The JCW treatment starts from the outside, providing MINIs with more aggressive body styling, larger wheels and brakes. Inside are sportier trimmings and seats. The real boost comes under the bonnet with a 228 horsepower two-litre turbocharged motor able to do 0-60mph in around six seconds dependent on model.

Among the four fashionistas on the night was MINI alum James Black and her YC line.

“I feel awesome about being at MINI Art House. Honestly, the MINI family feels like family to me. I've worked with them a couple times. I actually launched my summer collection here, so they've always been very supportive,” Black said.

Her words were echoed by first-timers Danneill Laird, chief executive officer and head designer of the two-year-old Ashley Laird Designs, and Gianna Fakhourie, head of Original Arm Candy — both companies specialising in handcrafted jewelry and fashion accessories.

“I'm so happy to be here. It was wonderful. I thought it was really great and met a lot of wonderful persons tonight for networking, so it was excellent,” said Laird.

Fakhourie used the opportunity to soft-launch her new line of Wakanda-themed goods alongside Original Arm Candy's standard offerings.

The October 15 MINI Art House staging was the fourth and was started by the brand in 2017 to help connect lovers of all things MINI.

“The MINI culture is amazing. It's for the creative, the artists, and those who want to have fun with a premium brand,” Bailey added.


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