ATL wins Honda award

Friday, January 06, 2012

KINGSTON: ATL Motors, a division of ATL Automotive and distributors of Honda automobiles, has earned Honda America's coveted 'Best in Customer Service' award for the Caribbean region for 2011 — 2012.

The award, presented to David Rosen, president of ATL Automotive Ltd and Chris DaCosta, group general manager sales and marketing at the annual Honda America Dealer Conference in Los Angeles, California, marks the fourth year ATL Motors is driving away with the trophy, edging out over 23 dealers/distributors within the region.

The 'Best in Customer Service' win caps off another record-setting year for the Jamaican car dealer, having out-paced regional counterparts in market penetration for the Honda brand.

"While the final figures are not yet in for 2011, ATL Motors is once again poised to achieve the highest market penetration for the Latin America/Caribbean region for Honda America," DaCosta said. This would make the second consecutive year ATL Motors achieved the highest market penetration, having capped 2010 with 12.7 per cent market share in its segment.

"At ATL Motors our customers are at the centre of all that we do," DaCosta said.

"We strive to provide the best customer experience and to make the automobile purchase process as seamless as possible. Achieving these milestones are indicative that the service, brands and after-sale programme are what the market demands," he added.

Conducted by global marketing information services firm JD Power & Associates, the customer service award is presented to the dealer that achieves the highest scores on Honda America's '3Ps' of premises/process, people and product. New car purchasers and service customers are surveyed by the independent research firm and scores tabulated for each dealership in the Latin America and Caribbean (LAC) region.